Best Free and Paid Keyword Research Tools Compared

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Best Keyword Research Tools for your Site

Keyword research is the base of any website for getting organic traffic. In our previous article, we have discussed the importance of keyword research in SEO.

For keyword research, you need tools to get keyword ideas, volume, and competition data. In this post, we will share some of the free and paid tools that will help you to find proper keyword for your website.

There are plenty of tools that provides right keyword with search volume data, competition, and CPC data. In this post, I’ll introduce some of best tools that I have used personally and it will help you to boost your search traffic.

1. Google Keyword Planner (Free)


Google keyword planner is free tool provided by Google for their AdWords customers. But you can use it freely for getting keyword ideas, CPC and search volume.

It is the most popular and free keyword research tool out there. It is suitable for Expert blogger and Newbie both.

How to use?

To use Google keyword planner, you need to login to your google account from here. Make sure you have Adwords account successfully setup, else you will have to setup your first ad.

On below page, you can enter your desired keyword. Then customize filters as your requirement and click on get ideas. You will get plenty of keyword result.

google keyword planner - keyword research tool


If you want to check that on which keyword your competitor is ranking, just enter URLs of your competitors in the landing page tab and you will get the keyword list of the web page is ranking for.

2. Keyword (Free)


Keyword has both free and paid versions. You can use it freely to get thousands of ideas about long tail keywords.

You can get ideas about keyword from different search engines like Google, Bing and Yahoo.

Keyword - Keyword Suggestions

How does it work?

This tool uses Google’s autocomplete and user suggest features to generate keyword list.

It provides a huge variety of keyword. It also shows you questions that can be formed using your base keyword.

You can use it for title creation for the blog post to get direct organic traffic. This is one of the biggest advantages of this tool.
This tool is free to get keyword suggestion but if you want to access to search volume, CPC and competition data then you need to upgrade it.

3. SEMrush (Paid)


SEMrush Keyword Research Tool

SEMrush is a tool that I personally recommend to every blogger.

It’s best and easiest tool for researching keywords. It is not like typical keyword research tool. It provides much more features that can be helpful for choosing a keyword.

You just need to add a base keyword to start your research and just add your website or your competitor website and it will give you a list of keywords that are ranking for that website.

This is paid tool but you can register free for 14 days of the trial version. Check here your free report by entering your site URL.


4. LongTailPro


Longtailpro Keyword Planner benefits

It is cloud-based SaaS software for keyword research.

This tool is generally used for niche & Micro-niche websites. It gives very detailed analytics about keywords with their Platinum plan. It has one more feature called as Competition Checker which makes your work easier to pick right keyword.

One great thing about LongTailPro is that you don’t have to be an SEO master to use this tool. The user interface is simple and straightforward.

You will get used to it very quickly.

5. SECockpit


SECockpit is not just a Keyword research tool, it is Full SEO toolkit having lots of tools and features for niche marketers and bloggers.

SECockpit 2017 Keyword research tool

SECockpit can be used for many tasks related to SEO like

  • Site planning
  • Keyword planning
  • Improving ranking
  • Better tracking
  • + more

Major Features:

  • It has several different modules like Keyword Research module
  • You can get Keyword Ideas via various platform like Google Suggest, Google Related Searches, Amazon and YouTube Suggest
  • Provides Step by Step SEO Task Projects
  • Generates Branded PDF Reports for analysis

It’s paid plan Starts at $40/month but it offers 30 days free trial.

This product is the perfect solution for Amazon marketing website, e-commerce store or the large scale website looking for complete SEO toolkit.

Have you used one of the keyword research tools from the above list? Then please do share your experience and thoughts for that tool in comments.

8 thoughts on “Best Free and Paid Keyword Research Tools Compared”

  1. Great list of Keyword Research tools. Really helpful article. I am using different keywords research tools. Google keyword planner is really good, it is free.


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