As a blogger, you might have a good habit of reading articles on another blog.
I’m sure while reading articles on other site, you might have encountered a word called Affiliate Marketing. If you are a beginner at blogging then you should get familiar with this term.
Affiliate marketing is a technique which will help you earn better income without using Adsense. Adsense is one of the best source of income which we will discuss in the future articles.
Today in this post we will share the
basics of affiliate marketing and all the details you need to know in order to understand how affiliate marketing works.
What is Affiliate Marketing?
Affiliate marketing is a very
older term of marketing. It is very simple to understand.
If you refer someone a product and when that person buys the product by your recommendation then you will receive a commission.
Refer product to user –> User buys that product –> Service provider gets their sell –> You get some commission out of it 🙂
From older days till now, this method is working fine in the
blogging world , you need to deliver Digital or Physical product to the customer through the online store or website or blog and that’s what makes affiliate marketing interesting on how to deliver best tracking and affiliate strategy.
Commission could be from
$1 to $10,000+ which depends on the product you are selling.
Take a look at this scenario:
- Online shopper like you and me decide to buy an item
- He lands on a affiliate site
- He is now redirected to the merchant’s site like
- The Shopper finally makes the purchase and the merchant rewards the affiliate for his effort
Let’s understand little more:
This going to be long reading but trust me
it's worth reading.
In today’s market, every company wants to increase sell of their products. They use various strategy to promote their products like
- EMail marketing campaigns
- Affiliate marketing
- Banner advertising
- Online Ads
- + much more
Affiliate marketing is the best way to promote a product by online medium like blogging, domain, hosting, web application and much more.
The company will pay money to the person who actually gives sell to them. There are more chances that advertisement and email strategy might get ignored by people but you need to spend money for it whether it gives you sells or not.
Starting an affiliate program is a good way to start your affiliate program. It will give actual sell to company and company will pay to the person who has given them sell.
The company will not have to give training to bloggers or internet marketers for promoting their product. They just need to set up
terms and conditions,
commission ratio and inform to internet marketers. They will use and if the product is helpful then they will promote a product for the company.
Internet marketers and blogger will write articles and make videos regarding the product. If a reader buys that product after reading the article or watching a video then the company will give them a commission.
Affiliate program has Terms of service. For example, most of the companies offer
60-days cookie period for their affiliate link. Which means that if a visitor goes to their website with a special affiliate link, which they have provided to you so that they can find that which person have recommended their product to this user.
That link contains cookie which has validity of 60 days. So, the user which will go through this link to site’s landing or product page and buys something within next 60 days, you will be eligible to get the commission.
11 Common Terms associated with Affiliate Marketing
1. Affiliate Link
Take a look at below Bluehost affiliate link.
As you see here http://www.bluehost.com/track/crunfy/ is our affiliate link. If you click here and purchase any of Bluehost’s service then I’ll get some commission.
2. Payment Mode
Different affiliate programs offer different methods of payment.
- Checking account wire transfer
Take a look at this shareasale affiliate payment mode screenshot.
I would suggest to use direct checking account transfer is the best and safe way to provide banking information.
Let’s understand what is affiliates. Understand terms like publisher and advertisers. In Affiliate world – those both are the affiliate parties 🙂
4. Affiliate Marketplace
Most of the hosting companies like Bluehost, Hostgator and InMotion Hosting have their own Affiliate program as they have their own wide user base and it doesn’t make sense to spend money on third party affiliate programs.
5. Affiliate Software
There are quite a few software companies out there which provides standalone software for affiliate program. Here are few of them: leaddyno, tapfiliate, postaffiliatepro.
6. Affiliate ID
In this link http://www.bluehost.com/track/crunfy/, crunfy is my ID. We are hosted at Squidix hosting without any issue since last 4 years. So far we haven’t faced any issue.
Take a look at Squidx affiliate link: http://squidix.com/affiliates/idevaffiliate.php?
Here id=115 which is my
Affiliate ID. ID might be
numeric or alphanumeric.
Shoutmeloud site also has very nice article on Affiliate marketing as we got some tips from them too.
7. Affiliate Manager
Not all but some of the companies offer special service like offering affiliate optimization tips to new users. I would suggest to use this service as mostly it’s free and it won’t harm you to get affiliate lesson from expert team.
8. Commission Percentage
This is totally depends on advertiser. Like, StudioPress, Bluehost, Hostgator, OptinMonster, etc. They have full rights to setup their own commission rates.
9. Landing Pages
A product sales or demo page used for the purpose of
increasing sales which includes features and plans of the product.
Most of the programs that you will be promoting have many landing pages.
10. Link Cloaking
Most of the affiliate tracking links are ugly and long. Using a link cloaking technique like URL shorteners, Thirsty Affiliates, etc., you can turn ugly links into links that can be read and understood by your readers.
If you have your own sub companies and you suggest them to promote your link then if they sell product for your then you have give them some credit from your cut. It’s called 2-tier affiliate marketing.
11. Custom Coupons
Many programs like siteground, flywheel, etc. allows affiliates to create custom coupons which are also used to track sales. Custom discount coupons help you to increase affiliate sales as well.
Whenever you see coupons or discount links, these are affiliate links, and when you go through it and make a purchase from that, webmasters make money.
I hope this beginner’s guide to affiliate marketing will help you get started with affiliate marketing. If you have any additional questions regarding affiliate marketing, feel free to ask me in the comments section below.
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